Tandem
Proactive commercial intelligence

Your next customer.
Found.

Teach Tandem what you sell and who a good customer looks like. Set a Mission in plain English. Tandem keeps researching within your rules, watches for real signals, and brings back evidence-backed opportunities with a clear next move.

✓ Runs in the background ✓ Every opportunity explains why now ✓ Nothing is sent without the right approval
Tandem Discover opportunities screen
Mission activeUK MSP growth signals
New opportunities4since 08:30
Next checkTomorrow · 08:30
The new Tandem loop

Simple for the customer.
Relentless in the background.

Instead of asking people to keep rerunning searches, Tandem turns an approved brief into an ongoing commercial job.

01 / Company Brain

Start by teaching Tandem your business.

Give Tandem your website, offer, ideal customers, territories, personas, competitors and exclusions. Tandem proposes what it thinks it has understood. You review it once before anything becomes active.

What you sellServices, offers and proof points Who buysIdeal companies and decision makers Who not to targetExisting customers, sectors, sizes and exclusions What might matterUseful signals and commercial change
See Company Brain →
Tandem company intelligence interface
02 / Missions

Say what you want Tandem to find.

Natural language is the interface. Structured targeting stays underneath it so Tandem can keep running the same approved brief consistently.

✦

Find UK MSPs with 20–150 employees that are hiring salespeople or have recently appointed a Commercial Director.

CompaniesMSPs
TerritoryUnited Kingdom
Size20–150 employees
SignalsSales hiring · New commercial leader
RunDaily
Tandem Discover with Missions and Signals navigation
03 / Signals

Tandem looks for what changed, not just who exists.

A good-fit company becomes more useful when there is a credible reason to act now. Signals keep the timing grounded in evidence.

  • New senior leadership
  • Sales or marketing hiring
  • Expansion and new locations
  • Funding, acquisition or product change
  • Relevant technology change where reliable
  • Freshness, source and confidence kept visible
Explore Signals in Discover →
Tandem Company signals interface
04 / Daily Opportunities

Not another lead list.
A reason to act.

Each opportunity should make four things obvious before the user does anything.

01Why this company?

How closely it matches the approved ICP.

02Why now?

What changed and why the timing may matter.

03Who should I speak to?

The strongest decision-maker match.

04What should I do next?

Research, monitor, find a contact or prepare an approach.

Tandem opportunity and why now view
From opportunity to action

Find the person. Prepare the move.
Keep approval separate.

Tandem can do more of the groundwork without collapsing research, CRM acceptance and outreach into one irreversible click.

Find contacts Tandem contact discovery

Hunter finds likely decision makers, ranks relevance and keeps contact discovery separate from CRM acceptance.

Prepare outreach Tandem Engage outreach drafting

For Complete customers, Tandem uses the company, signal and contact context to prepare a relevant next message for review.

Tandem Today daily opportunities dashboard
Today

Come back later.
Find real work waiting.

The home experience becomes a briefing, not a blank dashboard.

7 new opportunities 3 companies with new signals 2 follow-ups due 1 action waiting for approval

If a Mission is blocked, paused, out of allowance or missing a provider, Tandem says that clearly instead of padding the feed with weak recommendations.

The Learning Loop

Every outcome makes the next recommendation more useful.

Start with clean outcome data, not AI theatre. Tandem tracks what happened and uses that history to improve future prioritisation.

Recommended→Accepted→Contacted→Replied→Meeting→Opportunity→Won / Lost
And when it is wrong:Wrong sectorWrong sizeWeak signalWrong personExisting relationshipPoor timing
And Tandem does not stop at the lead

Core creates qualified pipeline.
Complete runs the journey.

Once the opportunity is accepted, the same commercial context can keep moving through Engage, Pipeline, Meetings, Intelligence and Customers.

Commercial capacity

How much time is buried in the groundwork?

The calculator stays because the commercial problem is not “we need more software”. It is the capacity lost between finding an opportunity and progressing it properly.

Capacity calculator

What is repetitive commercial work costing you?

Estimate the capacity tied up in research, CRM admin, preparation and follow-up.

Annual capacity tied up2,600 hrs
Equivalent working days347
Annual people cost£52,000

This is a capacity estimate, not a guaranteed saving. Tandem is designed to reduce the groundwork around commercial work, while people keep the judgement and relationships.

Open both calculators →
Two ways to buy

Start with proactive pipeline.
Or run the whole commercial workflow.

Core now has a much clearer job: keep finding and prioritising qualified opportunities. Complete carries those opportunities through the rest of the commercial journey.

Tandem Core

Proactive qualified pipeline.

Company Brain, Missions, scheduled discovery, Signals, Daily Opportunities, Hunter, contact discovery and CRM acceptance.

Company BrainMissionsSignalsDaily OpportunitiesHunterCRM
From £395/month →
Tandem Complete

Run the commercial workflow.

Everything in Core, plus Engage, Pipeline, Meetings, Intelligence, Customers and cross-module AI support.

EngagePipelineMeetingsIntelligenceCustomersAI Workforce
From £2,495/month →
Free assessment

Where is your commercial workflow losing momentum?

Find out whether your biggest opportunity is better prospecting, stronger follow-up, cleaner pipeline management or more capacity across the full journey.

FindOpportunity discovery
PrioritiseSignals + why now
ProgressNext actions
ConvertPipeline + meetings
RetainCustomer health
GrowExpansion