Start with your market.
Define the companies you can genuinely help: companies suited to your software use case. Keep your offer, geography and exclusions in the brief.
Tandem for B2B SaaS & software
Find best-fit accounts.
Keep prospecting tied to your product, your use case and the companies most likely to benefit. Start with account fit, then look for a credible reason to engage.
For: B2B SaaS businesses and software providers with a defined business customer profile.
Your commercial workflow
A clearer way
into the conversation.
Prioritise companies around the use case you solve, with changes that support research rather than generic buying-intent claims.
Find a reason to look.
Research relevant, sourced changes rather than guessing at buying intent. For this example, look for relevant team growth.
Agree the next action.
Review the account and the source before accepting it, finding a contact or preparing an approach within your package and controls.
What to look for
Relevant changes.
Not assumed intent.
Relevant department growth
Hiring or headcount changes linked to your product’s use case.
Expansion into new markets
Public changes worth assessing against your ideal account profile.
Published technology changes
Use only reliable, available evidence. Do not infer an unseen software stack.
Keep the distinction clear.
Signal coverage depends on available sources. A technology mention does not prove current usage, a replacement project or buying intent.
Examples describe a targeting approach, not guaranteed results or universal source coverage. Confirm available data, signals and enabled workflows in your assessment. No outreach is implied by reviewing a company.
Start with your business
Your market.
Your next move.
Start with the free assessment. Explore where Tandem fits your business, then discuss the right scope, sources and package.