Essential website features work either way. Optional analytics only starts when you accept.
Cookies & website analytics
We use Google Analytics 4 to understand visits to the Tandem marketing website and whether its enquiry forms are working for visitors. You can accept or reject analytics without affecting your access to the website, calculators, assessment or contact form.
Analytics remains off until you accept.
We save your cookie choice in this browser using local storage named tandem_cookie_choice_v1. It stores only your analytics choice, the settings version and timestamps, not your name or email. Your choice is remembered for up to 180 days, then we ask again.
This setting is used to respect your choice. Clearing browser storage removes it. Where browser storage is unavailable, your choice lasts for the current page only.
The website loads Google's analytics tag for Tandem. It measures page visits and successful contact, assessment-result and partner-enquiry submissions. Analytics also processes technical visit information, such as browser and device information, and uses identifiers to distinguish visits.
The optional first-party cookies _ga and _ga_LXLRXK6LJL support this measurement. This website configures them to expire after up to 180 days without automatically extending that expiry on each page load.
Our form-success events contain a fixed form category, not your name, email address, company name, message, assessment answers or result. Our page-view events use the page's canonical address without query strings or fragments. We send only the referring website's origin rather than its full URL.
Enquiry information is sent separately to Tandem through the form to handle your request. Rejecting analytics does not prevent that. This analytics setup does not enable Google advertising storage, Google Signals or advertising personalisation.
Yes. Use Cookie settings in any page footer or the button above. Rejecting after accepting stops further analytics tracking from this website and removes accessible Google Analytics cookies set on this domain. It does not erase information already sent to Google.
Your choice applies to this browser, not every device or browser you use. A different browser, cleared storage or an expired choice may show the banner again.
Contact hello@itstandem.com. This page explains this marketing website's cookie and analytics setup, not the full data practices of the Tandem platform or every hosting/security service.
Read how Google uses information from websites and Google's Privacy Policy.
Updated 6 October 2026.
