FAQ

Questions about Tandem.

The short version: Tandem uses intelligence and AI to do more of the commercial groundwork while people keep judgement, control and the customer relationship.

Will Tandem keep finding opportunities without me rerunning searches?

Yes. Once an approved Mission is active, Tandem is designed to keep discovering new companies and monitoring relevant existing companies on its configured schedule. If a Mission is paused, blocked, out of allowance or missing a required source, Tandem should show that state clearly.

What is Company Brain?

Company Brain is the approved commercial context Tandem uses to understand what you sell, who a strong customer looks like, target personas, territories, competitors, exclusions and useful signals.

Does approving a Mission also approve outreach?

No. Mission approval authorises the approved research activity. Contact discovery, CRM acceptance and customer-facing outreach remain separate steps with their own controls.

Is Tandem a CRM?

Tandem includes company, contact, opportunity, task and activity records, but it is positioned more broadly as the intelligence layer around the commercial workflow. It helps teams find, understand, engage, progress and grow commercial relationships.

What is the difference between Core and Complete?

Core focuses on qualified pipeline generation: Company Brain, Missions, Signals, recommendations, research, decision-maker discovery and CRM. Complete extends that into Engage, full Pipeline, Meetings, Intelligence, Customers and the wider AI workforce.

Does Tandem automatically send emails?

Tandem is designed around human control. Engage can prepare personalised outreach and support sequences, while customer-facing execution can be configured with appropriate approval and suppression rules.

What are Signals?

Signals are evidence that changes the timing or relevance of an account, such as hiring, leadership changes, expansion, technology changes and other commercial activity.

What is a Mission?

A Mission is a repeatable prospecting brief. You describe the companies or people you want Tandem to find, and it converts that intent into structured targeting, signal and exclusion rules.

Who are Hunter, Piper and Amelia?

Hunter focuses on prospecting intelligence, Piper on pipeline intelligence, and Amelia on executive commercial intelligence. They are specialised AI roles operating on the same underlying customer and commercial context.

Can Tandem work with Gmail and Outlook?

Tandem Complete is designed to connect Gmail or Microsoft Outlook for communication context and Engage workflows. Calendar integrations support meeting context and preparation.

How do I know where to start?

Take the free Tandem assessment. It maps the main points of friction in your commercial workflow and helps determine whether Core or Complete is the stronger starting point.