Turn your ideal-client profile into a predictable pipeline of companies worth pursuing.
For consultancies, agencies and outsourced business services, Tandem combines firmographic fit, business change and company research to create a focused new-business pipeline.
Find the companies where timing improves the conversation.
Tandem combines ICP fit with observable commercial signals, then uses Hunter to research the strongest candidates before they reach your team.
Growth and change
Expansion, new leadership and strategic change can create a reason to buy advice.
Customer similarity
Prioritise businesses that resemble your highest-value or fastest-closing customers.
Commercial fit
Use sector, size, geography and operating model to narrow a broad market.
Spend less time building lists and more time starting valuable conversations.
Core gives your team a qualified recommendation feed. Complete can then carry those prospects into outreach, pipeline, meetings and revenue attribution.
Build your first vertical ICP in Tandem.
Start with your existing best customers, the companies you want more of, the signals that make timing relevant and the roles you normally sell to.