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Certificate in Digital Marketing (CDM)

CDM combines the creative and technical aspects of the Internet with design, development, advertising, and marketing part of a business. It consists of search engine marketing, web analytics, big data, display advertising, email marketing, affiliate marketing, interactive advertising, viral marketing, social media advertising, mobile marketing, etc.

The main aim of this internet marketing course is to make students learn about the alternative marketing choices to be considered in planning a marketing program that may involve the Internet.Our extensive course syllabus covers the major aspects of digital marketing which includes :

  • Introduction to E-Commerce and Internet Marketing
  • Lead Generation Strategies and Big Data Analytics
  • Building and Revamping E-Commerce Websites and CMS
  • Web Analytics using Google Analytics and Other Tools
  • Search Engine Optimisation in 2016 and Beyond
  • Advertising Campaigns with Media Buying and Selling
  • Search Engine Advertising in Google and Bing
  • Email Marketing for Lead Generation and Nurturing
  • Mobile Marketing and Building Mobile Websites
  • Social Media Optimisation and Social Media Marketing
  • Video Marketing
  • Affiliate Marketing and Making Money Being an Affiliate
  • Blog Creation and Blog Advertising
  • Podcasting
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  • Address: Tandem Institute of Networking Technology,
    Axis Towers, 6th floor, S.S Kovil Road,
    Thampanoor, Trivandrum-695001.
  • Phone: 9995866430, 0471-2471396,
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